Diamonds and gemstones come in many shapes and cuts, each with unique attributes that focus on different characteristics of the stone. The type and quality of the cut can greatly alter the look of the final piece and are important to think about when planning a design. You never know 'till you ask! Here is some info about the most popular cuts and styles used today.
Round Cut (Brilliant)

Princess Cut
Princess cut stones have been rising in popularity and are the most popular of all the "Fancy Cuts". These stones are cut in a square shape with sharp corners. Princess cut diamonds are usually less expensive than brilliant cut diamonds because there is less waste when cutting out of the rough stone. Another advantage is that a princess cut diamond may actually have a smaller carat weight than a round diamond, and still look larger to the naked eye because of the large flat top. This makes princess a great way to maximize the look of a large diamond without breaking the bank.
Oval Cut
Emerald and Baguette Cuts
Emerald and baguette cuts have a more unique look than most typical brilliant or modified brilliant cuts. They are usually rectangular in shape. Instead of focusing on brilliance and fire, these cuts focus on luster, whiteness and clarity of the diamond. With long linear areas of light and dark reflection, the stones tend to have a "Hall of mirrors" effect. The elegant look of the emerald and baguette cut was popular in years past and now has an antique look that's making a comeback.
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